le·git·i·mate (le-jît'e-mît)
Pinnacle is a REAL company. Our office is a REAL office (5,000 square feet, conference room, client lounge, 2 levels). Our designers and programmers use the best computers and programs available to create whatever our clients need in the most efficient way possible. Our servers are fast and reliable (and also dedicated to Pinnacle Clients and ONLY Pinnacle Clients). Our designers and programmers have REAL degrees from REAL schools. Discount, second rate or vocational are words that are not in our vocabulary.

The Other Guys: Working on your site in a basement somewhere. No redundancy or contingency plans for your online presence. Went to school for 18 months and are now experts. Shared or limited servers and/or bandwidth. Passing outdated or useless technology or programming as “state of the art”.

vi·sion (vîzh'ên)
Pinnacle’s award winning designs and flawless programming/database manipulation is our business model of choice. Education and constant experimentation with existing and emerging technologies allow Pinnacle to stay one step ahead and provide our clients with the latest information to make educated business decisions. All of Pinnacle's clients, from our fortune 100 and 50 companies to small businesses, stay informed and make better educated decisions as a result of our input.

The Other Guys: Barely can see past their next paycheck.

pro·ac·tive (pro-âk'tiîv)
While other companies thrive on being reactive to issues AFTER they happen, Pinnacle has always had a proactive approach; which means that we try to see the issue BEFORE it happens and BEFORE it costs our clients money. This type of approach allows our clients to sleep well at night knowing that Pinnacle is on the job 24-7-365.

The Other Guys: Live off being reactive. Gives them a reason to invoice nonsense that should have been taken care of earlier.

af·ford·a·bil·i·ty (â-fór-dê-bi-lê-tê)
Pinnacle is not, nor will ever be a “discount” or “cheap” design firm which sacrifices quality or performance for the benefit of a super low price. This does not mean that Pinnacle is too expensive for your solution. Why do things for cheap when for a little more, you can do it RIGHT. The expression that is used in the Pinnacle family is: “Do it right, one time - the FIRST time”. A cheap solution is a rarely a solution at all.

The Other Guys: Keep doing (and billing) until it’s almost right.

val·ue (val-yü)
What good is a website that you saved 50% on, if it produces 10% of it’s projected revenue? Why not try something new... A website that actually makes you money, not costs you money! A concept that you may actually like.

The Other Guys: May or may not understand how vital this form of marketing or advertising is to YOUR business or may not have the necessary tools or knowledge to actually make it happen.

re·li·abil·i·ty (ri-lî-ê-bil-lê-tê)
We are here for you. We have been there for our clients since 1994. We will be there for our clients in the future. No if’s, and’s, but’s or excuses.

The Other Guys: What are the snow conditions in the Northeast this week?

sta·bil·i·ty (stê-bi-lê-tê)
There is no substitute for knowing that the company you hired is actually there when you need them the most. Pinnacle’s commitment to our clients is legendary. Our strong infrastructure will ensure that we will be around to help you for years to come.

The Other Guys: Who knows if they will be in business past next month?

his·to·ry (hîs'tó-rè)
Pinnacle has been around for over 16 years. We are not rookies. We are experts that you don’t have to pay for “on the job training”.

The Other Guys: Started last week and will learn as they go.

trust·worth·y (trést-wêr-thè)
Pinnacle’s unblemished reputation as a trustworthy source is the foundation of what our business is built upon. We take our jobs very seriously. We take our clients trust very seriously. Nothing is more important to us than earning and maintaining our clients trust. Click here to see what our clients say about us.

The Other Guys: Call his uncle Mike for a glowing referral.

knowl·edge (nól'íj)
Pinnacle prides itself on the wealth of knowledge of our staff. The underlying success of Pinnacle is due, in part, to an unwavering commitment to our skills and know-how. In order to stay on top of the constantly evolving environment that is the world wide web, we must continue learn on a daily basis. It is that knowledge and familiarity with the important changes in the workings of the web that our clients rely on so that they can make the best mission critical decisions.

The Other Guys: Will always be one (or more) steps behind. Always trying to catch up.

ef·fi·cien·cy (î-fish'ên-sè)
Pinnacle is a company who believes that in order to complete any size project on time and on budget, you must be efficient. Frustration and disappointment by clients are usually caused by a company’s inability to efficiently manage the project.

The Other Guys: Can barely manage themselves, never mind your project.

loy·al·ty (loi'él-tè)
No company has more loyalty among their employees or clients than Pinnacle. Our commitment to loyalty is second to none. This translates into the confidence our clients have in us.

The Other Guys: Where’s their loyalty lay? Hmmmmm.

pas·sion (pâsh'en)
Some of our clients seem to think this is our strongest characteristic. We don’t see the big deal. We feel anything done without passion is just another project with no meaning. Every project is started and completed like it’s our own.

The Other Guys: Put a mirror under their nose to make sure they are still alive.

at·ti·tude (at'i-tood')
At Pinnacle, we respect our clients, love our jobs, love our workplace, and respect each others ability and space. We are in the truest sense of the word, a family. Our clients are our extended family. No employee of Pinnacle has a second or part time job on the side. We live, breathe, eat and sleep the web and technology. Which basically means that no employee will be delivering pizzas while your web is down. We have nothing against “the other guys”, we wish them well in their efforts to bring piping hot food in 30 minutes or less, we just choose not to.

The Other Guys: You can easily visit them at your local Sports Authority or Pizza place.

sum·ma·ry (sum'ê-rê)
Pinnacle has seen many different “so-called” experts come and go over the years. They leave a trail of frustrated and disgusted clients behind. We will never adopt a philosophy that includes the techniques of “hit and run” or “bait and switch”. We will continue to stay steadfast in our belief’s that long term client relationships are the “right” way to do business. We may be “old school” in our mentality when it comes down to how we treat our clients, but that is not a bad thing.